Much of what comes out of people’s mouths in business these days is sugar-coated, couched, and polished. The messages are manufactured, trying to strike just the right tone. Genuine emotion stands in stark contrast. It’s a real person sharing a real feeling. When we hear it, we’re riveted — for one because it’s rare, but also because it’s real. Sometimes it’s uncomfortable and a little messy. But that’s what makes it powerful. No one is trying to hide anything.