Heineken Really Wants This Floating Swimming Pool to Be Built in a New York City River

High-tech filtration project seeks 100,000 more backers

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The idea of swimming in any of New York City’s notoriously filthy rivers is likely to leave most of the city’s residents feeling the same way—incredulous, and probably a little nauseated.

But Heineken and Tribeca Studios (the production arm of Tribeca Enterprises) are looking to drum up more support for a floating—and heavily filtered—public pool in the city’s most local waters, with a pair of new videos narrated by Neil Patrick Harris.

The pool itself is not a new proposition: Shaped like a plus sign, and aptly named “Plus Pool,” it’s the brainchild of a handful of local architects and designers, who have been spearheading stress-testing and fundraising for the project since 2010.

One of the clips, directed by Bianca Giaever of Greenpoint- and Los Angeles-based production company m ss ng p eces, walks viewers through that story, as told by Harris and various stakeholders and advisers, like co-founder Archie Lee Coates IV and Joshua David,...

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