• by Alex Weprin , July 12, 2018

YouTube is starting to roll out its Copyright Match tool to creators with more than 100,000 subscribers on their channels.

Copyright Match scans uploaded videos and determines whether they are being uploaded for the first time. If the same (or similar) videos are subsequently uploaded later by different users, the tool will let the original publisher contact the other creator, request that the identical video be removed, or do nothing at all.

YouTube officially announced the tool earlier this year, but is just now beginning the full roll-out process. While channels with more than 100,000 subscribers will get the tool first, others will follow in the coming months.

Copyright Match will live alongside YouTube’s Content ID tool, which aims to identify copyrighted material that has been uploaded to the platform. Copyright Match is designed to identify content from popular creators that is simply reloaded by other channels.