Ad of the Day: Turkish Airlines

Kobe Bryant and Lionel Messi go head to head in a commercial that might just break YouTube

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

I have a question: What possible Turkish Airlines flight could have both Kobe Bryant and Lionel Messi on it? Are they taking advantage of round-trip tickets from Los Angeles to Istanbul with a convenient stopover in Buenos Aires? Are they going to the Olympics? Or are they going to that really awesome island in the Caribbean where only the extraordinarily wealthy and physically fit are allowed to visit? That is my suspicion.

This very cute spot from Turkish agency Alametifarika sees Bryant and Messi competing for a kid's affections à la Pixar's One Man Band, among others (which is not to say it's a rip-off, merely that it's a solid plot for a short subject).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in