Amazon Prime Day Shopping Topped $4 Billion, Analyst Estimates
- Top categories were pet supplies, sporting goods and groceries
- Online merchants saw sales grow 28 percent from a year earlier
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Shoppers spent $4.2 billion during Amazon.com Inc.’s Prime Day sale, up 33 percent from a year ago, according to estimates from Wedbush Securities Inc. analyst Michael Pachter.
The online retailer doesn’t disclose revenue from the 36-hour event that began Monday. Pachter based his estimate on information the company did release, including that it shipped more than 100 million products and that small and mid-sized businesses sold over $1 billion worth of goods in the first 24 hours. Amazon’s web store features its own merchandise as well as products from more than 2 million independent merchants who pay Amazon commissions and fees for storage, delivery and selling on the platform.