Justin Ford-USA TODAY Sports

Fans like that No. 6 Miami Heat jersey.

For the second consecutive period, Heat All-Star and four-time MVP LeBron James has the top-selling NBA jersey based on sales at nbastore.com since the start of the 2013-14 season.

Oklahoma City Thunder forward Kevin Durant, who might just win his first MVP award this season, is No. 2 on the list followed by Los Angeles Lakers guard Kobe Bryant, Chicago Bulls guard Derrick Rose and Golden State Warriors guard Stephen Curry.

Durant leapfrogged Bryant and Rose into the No. 2 spot.

USA TODAY Sports Images

San Antonio Spurs big man Tim Duncan is No. 14 and back in the top 15 for the first time since 2007.

The Heat are also No. 1 in most popular team merchandise. The Lakers are No. 2, the Bulls No. 3, the Thunder No. 4 and the New York Knicks No. 5.

Top 15 most popular NBA jerseys

1. LeBron James, Miami Heat
2. Kevin Durant, Oklahoma City Thunder
3. Kobe Bryant, Los Angeles Lakers
4. Derrick Rose, Chicago Bulls
5. Stephen Curry, Golden State Warriors
6. Carmelo Anthony, New York Knicks
7. Dwyane Wade, Miami Heat
8. Chris Paul, Los Angeles Clippers
9. Kyrie Irving, Cleveland Cavaliers
10. James Harden, Houston Rockets
11. Blake Griffin, Los Angeles Clippers
12. Russell Westbrook, Oklahoma City Thunder
13. Rajon Rondo, Boston Celtics
14. Tim Duncan, San Antonio Spurs
15. Paul George, Indiana Pacers

Top 10 most popular team merchandise

1. Miami Heat
2. Los Angeles Lakers
3. Chicago Bulls
4. Oklahoma City Thunder
5. New York Knicks
6. Boston Celtics
7. Brooklyn Nets
8. Golden State Warriors
9. San Antonio Spurs
10. Los Angeles Clippers