Pushing the Limits of Advertising With Paid Social, Mobile and Video
The best marketers view paid social, mobile and video platforms as a foundation to drive performance, closed-loop marketing and unique insights--which make all of your marketing smarter.
Once upstarts, digital media platforms like Facebook, Instagram, Pinterest, Snapchat, YouTube and Twitter have become mainstream. Savvy marketers have developed playbooks of best practices, and they iterate rapidly as the platforms evolve.
At Percolate’s Transition 2016 conference, Karl Meinhardt, vice president of social and digital marketing at Albertsons, and I discussed the ways new advertising opportunities are pushing the limits of advertising. Here are three trends we see among smart marketers in as we look to 2017:
- Moving from vanity metrics to return on investment: You say your latest campaign got 7 million impressions and broke records for engagement? So what? People may Like the hell out of your Facebook presence, but if it’s not boosting sales, then it’s not working for you.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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