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    Chris Hicks
    Why Employee Happiness Is The Wrong Goal

    Why Employee Happiness Is The Wrong Goal

    Forbes - Liz Ryan

    It is very common right now for big consulting firms and software vendors to use the term "happy employees" in their advertising. It is becoming a cliche for firms to say "Our employees are happy!" or "If you follow these ten tips, your employees will be happy!" The presumption behind the "happy …

  • http://www.imediaconnection.com/content/38303.asp

    Avatar - Chris Hicks
    Chris Hicks
    Avatar - Audrey Rouquette
    Audrey Rouquette

  • http://mashable.com/2015/03/03/downtown-halifax-ad/#:eyJzIjoidCIsImkiOiJfYWNsOWZ6cmJoaW51cTg1eSJ9

    Avatar - Chris Hicks
    Chris Hicks
    Avatar - Laurel Mathe
    Laurel Mathe
  • Avatar - Chris Hicks
    Chris Hicks
    Avatar - Forbes
    Avatar - Forbes

    GEICO Brilliantly Reinvents YouTube Preroll Advertising

    Forbes - Will Burns

    Everyone hates YouTube's preroll ads. You want to watch an old Beatles clip but it's held hostage by a preroll ad for Toyota, which you are forced to watch for five seconds. It's possibly the longest five seconds in all of advertising, at least to the viewer. And that's because advertisers …

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