As a society, we've hit a very strange point as we complete the run-up to the 2015 Super Bowl. Companies that want to sell you things are no longer satisfied to have basically every TV-watching eyeball suction-cupped to their commercials during The Big Game. No, now we get to see this year's Super Bowl commercials way ahead of gameday.
Which means that, by the time you sit down on Sunday to watch the Pats and Seahawks, you'll already have been so overexposed to these multi-million-dollar ad spots that you'll come to actively loathe them. For perhaps the first time, people will angrily fling nacho bowls and plastic forks at their TVs when nobody's on the field.
It's crazy, and frustrating, and nonsensical, and a painfully obvious symptom of the crippling materialism that's leading us lemming-like to our own destruction.
And yet, this Lexus Superbowl ad campaign is great.
See, Lexus wants you to buy a new RC coupe. And it's using some fantastic footage of a remote-control toy Lexus to do that. An R/C RC, see?
Fortunately for those of us whose simmering ad frustration is about to boil over, Lexus put all the R/C clips on YouTube, blissfully bereft of the CGI, deeply dramatic music, and eye-rolling hashtags you'll see on the TV spot come gameday.
Let's enjoy them unadultered, shall we? You'll have all day Sunday to get the gussied up Mad Men version.
Bob Sorokanich previously served as deputy editor of Road & Track Magazine. He is based in New York City.
