5 Bad Brand VMA Tweets

Whether it’s a cultural or sporting event, like the Super Bowl, or a natural disaster, like Hurricane Sandy, brands seem to be forever angling for ways to insert themselves into trending online conversations – for better or worse.

This time it might not be for better. MTV’s Video Music Awards were held last night and, predictably, brands just couldn’t resist chiming in. Here are five of the more-awkward social attempts. Are there any others we missed?:

Taco Bell


Yes. For Subway.

Red Bull

This is a surprisingly forced tweet from a brand that constantly receives deserved praise for being so innovative.

Red Cross Oklahoma

This is a fairly clumsy attempt at glomming on to the N’SYNC chatter. But at least it’s for a good cause.

Coca-Cola

Just, don’t.

Domino’s

This joke was old 10 years ago. Hopefully your pizzas arrive more quickly than your zingers.

Image via Shutterstock

https://digiday.com/?p=48011

More in Marketing

WTF is the CMA — the Competition and Markets Authority

Why does the CMA’s opinion on Google’s Privacy Sandbox matter so much? Stick around to uncover why.

Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades

While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with. 

Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain

DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars.