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Marketing Insights... by Lois Geller

I've written a lot of (published) books and hundreds of articles about marketing. Some of the books have been translated into as many as 8 languages. We call what we do "the magic formula", which is a fancy way of saying “Understand what you’re trying to achieve. Work hard. Test everything. Drop losers, roll out winners. Repeat.” We help our clients get new customers, keep the ones they have and get back the ones they’ve lost. We love developing new brands and now we're using our direct marketing...

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