The World of Mad Men

Most recent stories in The World of Mad Men

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  Nicole McCormack

  

  AT&T Unveils Xandr, Its Newly Rebranded Ad-Tech Unit

  Adweek - Ronan Shields

  The telco also announces collaborations with Altice and Frontier Communications. AT&T today announced the rebrand of its AdCo unit, unveiling Xandr at …

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  Nicole McCormack

  

  eMarketer: Snapchat’s Self-Serve Platform Means More Advertisers, Less Revenue

  Adweek - David Cohen

  The research firm lowered its 2018 projection to $662.1 million from $1.03 billion. While the move to a self-serve advertising platform in June 2017 …

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  Nicole McCormack

  

  Roku’s Platform Business Grew 96% In Q2 | AdExchanger

  adexchanger.com - Alison Weissbrot

  Roku’s platform business, which encompasses advertising and subscription revenue, grew 96% in Q2 to $90 million. Roku’s ad business now makes up …

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  Nicole McCormack

  

  Platforms Are Not Publishers

  The Atlantic - By Jeff Jarvis

  The essential value of the internet is conversation, not content—and journalists need to embrace it. This post was updated on Friday, August 10 at 7:53 p.m. to reflect the author’s role as the founder of a Facebook-funded project. Google, Facebook, Twitter, and the internet are not media. They are …

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  Nicole McCormack

  

  Why Blockchain Can And Should Be Developed For Digital Advertising

  Forbes - Andrew Degenholtz

  The buzz over blockchain has grown in the past few years, as can be seen in the $2.1 billion dollars forecasted to be invested in the technology in 2018. While eyes and investments have shifted to blockchain as digital currencies, like Bitcoin, have become popular, there are more ways to use …

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  Nicole McCormack

  

  6 Product Placements on TV So Good You Didn't Realize You Were Being Sold Something

  Adweek - Alissa Fleck

  …Or, you knew but just didn’t care. Ask any adult today about an iconic instance of product placement, and chances are they’ll point to the Reese’s …