AvatarKentThese scientists studied 500+ logos. Here's what they discovered about good brandingverified_publisherFast Company - Mark WilsonWho has the better logo: McDonald’s or Burger King? McDonald’s is the more successful company by a mile, and its golden arches are recognizable from blocks away. If history is the judge, it’s got to be McDonald’s. But counterintuitively, it’s probably Burger King that has the better logo—at least it …
AvatarKentWhy Your Brand Needs to Identify a Brand Characterverified_publisherAdweek - Sam DouglassIt’ll help consumers recognize your organization as more trustworthy. We’ve all heard trust is the foundation of any good relationship, whether in a …
AvatarKentRanked: All the best car brand logosdriving.ca - Lisa FelepchukA brand’s logo is its face and its signature. In a letter or word, design or crest, it acts as a visual representation of the objects it will be …
AvatarKentA Graphic Design Revolution For Scientific Conference PostersForbes - Eva AmsenThis article is more than 4 years old. Last week, NPR’s “All Things Considered” covered an unusual topic: Scientific conference posters. For the first time in decades, scientists are rethinking the traditional design of the posters they make to share their research at meetings. This sudden spotlight …
AvatarKentI've been studying logos for decades. Here's what changed this yearverified_publisherFast Company - Kelsey Campbell-DollaghanAnother year older, but the logo design industry shows no signs of old age. Like an unruly kid ripping through a stack of unopened presents, I eagerly dive into my annual logo report knowing an experience awaits. Sometimes it’s the gratification of what I’d hoped for, and the delightful surprise of …
