Harvard Business Reviewflipped into All Stories5 hours agoWhy Playing It Safe Is the Riskiest Strategic Choiceverified_publisherHarvard Business Review - Steve DennisIn the current era of digital disruption, the pace of change has dramatically accelerated, leaving traditional risk management wisdom lacking. Across a variety of industries, technology-enabled disruptors have changed the rules. Many brands that moved cautiously have dramatically increased their …
Harvard Business Reviewflipped into All Stories4 hours agoGetting Your Company’s Data Program Back on Trackverified_publisherHarvard Business Review - Thomas C. RedmanMany senior managers find themselves wondering: If data is such a game changer, why is it so hard to extract any value from it? For companies struggling to actually see results from their data program, it might be time to make a fresh start. There are three important issues managers need to …
Harvard Business Reviewflipped into All Stories5 hours agoHow Gamification Can Boost Employee Engagementverified_publisherHarvard Business Review - Adrian R. Camilleri and Ananta NeelimEmployee disengagement is a persistent problem, and attempts to inject excitement often fall flat. However, gamification — using elements of games to motivate — has serious potential when thoughtfully executed. This article explores the psychology behind gamification, successful examples, and how …
Harvard Business Reviewflipped into All Stories1 day agoHow a Generic Marketing Strategy is Captivating Consumers on the Values of Natural Diamonds - SPONSOR CONTENT FROM NATURAL DIAMOND COUNCILverified_publisherHarvard Business ReviewSome of our culture’s most influential advertising campaigns have come not from individual brands but from product categories. Since the 1950s, when tea and butter producers consolidated their resources to compete for coffee and margarine consumers, generic category marketing has raised the profiles …
Harvard Business Reviewflipped into All Stories1 day agoWhy Isn’t Your Strategy Sticking?verified_publisherHarvard Business Review - Andrea Belk OlsonIt’s insufficient to just share the goals and objectives of your strategy and hope implementation will succeed. In this article, the author explains how to shift from an operational to a contextual mindset so that you can better identify the hidden obstacles that may be thwarting your strategy’s …
Harvard Business Reviewflipped into All Stories1 day agoCreating a Corporate Social Responsibility Program with Real Impactverified_publisherHarvard Business Review - Emilio Marti, and David Risi, and Eva Schlindwein, and Andromachi AthanasopoulouExploring the critical role of experimentation in Corporate Social Responsibility (CSR), research on four multinational companies reveals a stark difference in CSR effectiveness. Successful companies integrate an experimental approach, constantly adapting their CSR practices based on local feedback …