Harvard Business Reviewflipped into All Stories16 hours agoHow a Generic Marketing Strategy is Captivating Consumers on the Values of Natural Diamonds - SPONSOR CONTENT FROM NATURAL DIAMOND COUNCILverified_publisherHarvard Business ReviewSome of our culture’s most influential advertising campaigns have come not from individual brands but from product categories. Since the 1950s, when tea and butter producers consolidated their resources to compete for coffee and margarine consumers, generic category marketing has raised the profiles …
Harvard Business Reviewflipped into All Stories21 hours agoWhy Isn’t Your Strategy Sticking?verified_publisherHarvard Business Review - Andrea Belk OlsonIt’s insufficient to just share the goals and objectives of your strategy and hope implementation will succeed. In this article, the author explains how to shift from an operational to a contextual mindset so that you can better identify the hidden obstacles that may be thwarting your strategy’s …
Harvard Business Reviewflipped into All Stories21 hours agoCreating a Corporate Social Responsibility Program with Real Impactverified_publisherHarvard Business Review - Emilio Marti, and David Risi, and Eva Schlindwein, and Andromachi AthanasopoulouExploring the critical role of experimentation in Corporate Social Responsibility (CSR), research on four multinational companies reveals a stark difference in CSR effectiveness. Successful companies integrate an experimental approach, constantly adapting their CSR practices based on local feedback …
Harvard Business Reviewflipped into All Stories23 hours agoThe Key to Preserving a Long-Term Competitive Advantageverified_publisherHarvard Business ReviewLearn how to repackage your company’s existing knowledge to pioneer new products and services.
Harvard Business Reviewflipped into All Stories21 hours agoWhat Demographics Forms Say About Inclusivity at Your Companyverified_publisherHarvard Business Review - Sean Fath and Devon ProudfootFor members of minority groups, finding their identity omitted in an organization’s demographics forms can make them question whether their identity is valued and respected by that organization. The seemingly mundane choices companies make when designing demographics forms — such as those used in …
Harvard Business Reviewflipped into All Stories23 hours agoWhen a Top Performer Is Treating Colleagues Badlyverified_publisherHarvard Business ReviewIf you’re struggling to manage a difficult employee, this episode is for you.