veroDeco1 day agoThe Missing Link Between Strategy and Innovationverified_publisherHarvard Business Review - David L. RogersIn too many companies, an innovation team is allowed to pursue its own agenda and imagine itself to be a separate island from the rest of the company. The results are always disappointing: a lot of creative ideas, but a failure to deliver meaningful growth. The root problem is the disconnect …
veroDeco4 days agoThe Lie At The Heart Of 20 Years Of Digital TransformationForbes - Holden BaleHolden Bale leads the global Experience & Commerce practice at Merkle. Every company is a technology company. You know this to be true. You’ve heard it for years, informed by the treatises of people like Marc Andreessen (“Software is eating the world”). We’ve been taught it in business schools and at …
veroDeco5 crucial insights from mobile leaders on privacy-first advertisingthedrum.comThe tracking of mobile device IDs is currently being phased out to ensure better protection of user data. For app marketers and their advertising …
veroDecoHow marketers are elevating creatives with AI and dynamic format optimizationDigiday While advertisers tend to spend a lot of time and resources ensuring the design of their creative resonates and captures their target audience’s …
veroDecoAI Companies Are Obsessed with AGI. No One Can Agree What Exactly It Isverified_publisherBloomberg - By Shirin GhaffaryMore tech companies are trying to develop artificial general intelligence, but there’s significant debate in the industry over how to define it and …
veroDecoFOMO And AI: Do You Have Fear Of Missing Out?Forbes - Anna Covert“What do I need to know about AI?” This may be the question that clients most ask me. I understand their concern. Technology makes us smaller. Business owners are desperate for ways to connect with their customers to stay relevant. I think the rapid adoption of this new tool stems from AI FOMO (Fear …