Google AdWords vs. Facebook Ads

Google Vs. facebook



The Battle of Online Advertising



Top 10 Countries Using Online Advertising



For Google Ads For Facebook Ads

#1 US #1 US

#2 UK #2 UK

#3 India #3 Germany

#4 China #4 Indonesia

#5 Germany #5 Philippines

#6 Canada #6 Canada

#7 Netherlands #7 India

#8 Taiwan #8 France

#9 Italy #9 Thailand

#10 France #10 Italy



Online Advertising Revenue 2012



Google AdWords



45

40 $43.69 Billion

35

30

25 $24 Per User

20

15

10

05 $2.18 Billion

00

Global Online Ad Average Ad Revenue Global Mobile Ad

Revenue in 2012 Per User Revenue in 2012



[Investor.google.com, 2012]



Facebook Ads



45

40

35

30

25

20

15

10

05 $4.28 Billion $2 Per User $0.34 Billion

00

Global Online Ad Average Ad Revenue Global Mobile Ad

Revenue in 2012 Per User Revenue in 2012



[Investor.fb.com, 2012]



Online Ad Market Share In 2012



Global Online Ad----------------%------------- US Online Display Ad

Market Share Market Share



Facebook 3.10% Facebook 16.76%

Google 44.10% Google 16.50%

Yahoo 9.09%

Microsoft 4.65%

AOL 4.03%



[ZenithOptmedia.com; comScoreDataMine.com, 2012] [eMarketer.com,2012]



Global Online Ad Spending By Type In 2012



Global Overall Online Advertising Spend In 2012 $88.58 BILLION

Paid Search Advertising Spend $43.20 BILLION

Online Display Advertising Spend $33.25 BILLION

Online Classified Advertising Spend $12.13 BILLION



[ZenithOptmedia.com, 2012]



Global Online Advertising Reach In 2012



Google Facebook

2.01 Billion Users 0.984 Billion Users



[InternetWorldStats.com; Statista.com; Investor.fb.com, 2012] [InternetWorldStats.com; Statista.com; Investor.fb.com, 2012]



Monthly Unique Visitors In The US in 2012



Google Facebook

0.17 Billion Unique US Visitors 0.15 Billion Unique US Visitors

Average Time Per Unique Visitors In the US In 2012 Average Time Per Unique Visitors In the US In 2012

Google Facebook

101:50 Minutes/ Month 414:00 Minutes/ Month

[Nielsen.com, 2012] [Nielsen.com, 2012]



Top Ten Online Advertisers In 2012



Google AdWords Facebook Ads



ULINE 35.10 Daimler 9.35

*Macy's 35.60 LVMH 9.43

Booking.com 40.40 Unilever 9.44

AT&T 40.80 Novartis 10.56

PROGRESSIVE 43.10 Glaxo Smithkline 11.11

State Farm 43.70 Procter & Gamble 11.60

University of Phoenix 46.90 American Express 12.26

The Home Depot 50.30 Walt Disney 13.31

Amazon.com 55.20 Volkswagon 14.69

Lowe'S 59.10 AT & T 22.94



[WordStream.com] [Staistica.com]



$ 450.20 Million of Total Ad Revenue from Top 10 Advertiser $124.69 Million of Total Ad Revenue from Top 10 Advertisers



Online Advertising Performance In 2012



Google Facebook

US $0.82 US $0.60

UK $0.74 UK $0.45

Norway $0.44 Norway $0.70

Germany $0.48 Germany $0.37

France $0.44 France $0.24

Singapore $0.29 Singapore $0.38

Australia $0.20 Australia $0.68

Canada $0.24 Canada $0.41

Denmark $0.44 Denmark $0.57

South Africa $0.41 South Africa $0.48



[Statista.com; SocialFresh.com; ProductForums.Google.com]



Google

Global Average Click Through Rate (CTR) : 2.00%

[WordStream.com]



Google

Global Average Cost Per Impression (CPM) : $1.60

[CatalystSearchMarketing.com, 2012]



Google AdWords

Global Average Shelf Life: 30 Days

[SearchEnginePeople.com, 2012]



Facebook

Global Average Click Through Rate (CTR) : 0.05%

[SocialFresh.com]



Facebook

Global Average Cost Per Impression (CPM) : $0.15

[CatalystSearchMarketing.com, 2012]



Facebook Ads

Global Average Shelf Life: 5 Days

[ adworkz.com, 2012]



Fun Facts



Google Ad Words

$1 Spent on Ad Words = $ 2 Average Revenue For Advertisers

[Google Economic Impact Report, 2012]



Facebook Ads

$1 Spent on Facebook Ads = $ 3 Average Revenue For Advertisers

[BusinessInsider.com, 2012] Google Vs. facebook. The Battle of Online Advertising Top 10 Countries Using Online Advertising For Google Ads For Facebook Ads #1 US Egga. US UK # 2 UK Germany Indonesia # 3 India # 3 # 4 China # 4 Phillipines Canada # 5 Germany Canada # 5 # 6 # 6 #1. France #1 India Netherlands Taiwan # 8 # 8 # 9 Thailand Italy France # 9 # 10 # 10 Italy (Developer-Resource.com, 2012) (SearchEngineWatch.com, 2012) Online Advertising Revenue In 2012 Google AdWords Facebook Ads $ 43.69 Billion 45 45 40 40 35 35 30 $24 Per User 30 25 25 20 20 15 15 $ 4.28 Billion 10 $2.18 Billion $2 Per User 10 $0.34 Billion 5 Global Online Ad Average Ad Revenue Revenue In 2012 Global Mobile Ad Revenue In 2012 Global Online Ad Average Ad Revenue Revenue In 2012 Global Mobile Ad Per User Per User Revenue In 2012 (Investor.google.com, 2012) (Investor.fb.com, 2012) Online Ad Market Share In 2012 Global Online Ad US Online Display Ad Market Share Market Share Facebook AOL. Microsoft 3.10% 4.03% Google 4.65% 16.50% Yahoo! 9.09% 44.10% 16.76% Google Facebook (ZenithOptimedia.com; comScoreDataMine.com, 2012) (eMarketer.com, 2012) Global Online Ad Spending By Type In 2012 $88.58 BILLION Global Overall Online Advertising Spend In 2012 $43.20BILLION Paid Search Advertising Spend $33.25 BILLION Online Display Advertising Spend $12.13 BILLION Online Classified Advertising Spend (ZenithOptimedia.com, 2012) Global Online Advertising Reach In 2012 Google 2.01 Billion Users Facebook 0.984 Billion Users f f (InternetWorldStats.com; Statista.com; Investor.fb.com, 2012) (InternetWorldStats.com; Statista.com; Investor.fb.com, 2012] Monthly Unique Visitors In The US In 2012 Google 0.17 Billion Unique US Visitors Facebook 0.15 Billion Unique US Visitors Average Time Per Unique Visitor In The US In 2012 Average Time Per Unique Visitor In The US In 2012 Google facebook 101:50 MINUTES, 414:00 MINUTES Month / Month (Nielsen.com, 2012) (Nielsen.com, 2012) Top Ten Online Advertisers In 2012 Google AdWords (In US $ Millions) Facebook Ads (In US $ Millions) ULINE 35.10 Daimler 9.35 *Macy's 35.60 LVMH 9.43 Booking.com 40.40 Unilever 9.44 AT&T 40.80 Novartis 10.56 PROGRESSIVE 43.10 Glaxo Smithkline 11.11 State Farm 43.70 Procter & Gamble 11.60 University of Phoenix | 46.90 American Express 12.26 The Home Depot 50.30 Walt Disney 13.31 Amazon.com 55.20 Volkswagon 14.69 Lowe's 59.10 AT&T 22.94 (WordStream.com) (Statista.com) $ 450.20 Million of Total Ad Revenue from Top 10 Advertisers $ 124.69 Million of Total Ad Revenue from Top 10 Advertisers Online Advertising Performance In 2012 Google Global Average Cost Per Click (CPC) : $ 0.85 Facebook Global Average Cost Per Click (CPC) : $ 0.80 $ 0.60 $ 0.45 $ 0.70 $ 0.37 $ 0.24 $ 0.38 $ 0.68 $0.82 US UK US $ 0.74 $ 0.44 $ 0.48 UK Norway Germany Norway Germany France $0.44 France COSTPER CLICK COMPARISONBYCOUNTRY $ 0.29 $ 0.20 $ 0.24 $ 0.44 Singapore Australia Canada Singapore Australia Canada $0.41 Denmark Denmark $ 0.57 South Africa $0.41 South Africa $0.48 (Statista.com; SocialFresh.com; ProductForums.Google.com] Google Global Average Click Through Rate (CTR) : 2.00% Facebook Global Average Click Through Rate (CTR) : 0.05% (SocialFresh.com) [WordStream.com) Google Global Average Cost Per Impression (CPM) : $ 1.60 Facebook Global Average Cost Per Impression (CPM): $ 0.15 (CatalystSearchMarketing.com, 2012) (CatalystSearchMarketing.com, 2012) Google AdWords Global Average Shelf Life : 30 Days Facebook Ads Global Average Shelf Life : 5 Days (SearchEnginePeople.com, 2012) (adworkz.com, 2012) Fun Fact Google AdWords $1 Spent On AdWords = $ 2 Average Revenue For Advertisers Facebook Ads $1 Spent On Facebook Ads = $ 3 Average Revenue For Advertisers (Google Economic Impact Report, 2012) (Businessinsider.com, 2012) Sources: http://searchenginewatch.com/article/2208537/A-Very-Revealing-Look-at-Paid-Facebook-Ads http://www.developer-resource.com/country-conversions.htm http://investor.google.com/financial/tables.html http://investor.fb.com/releasedetail.cfm?ReleaselD=715607 http://www.comscore.com/Insights/Press_Releases/2012/12/comScore_Releases_November_2012_U.S._Search_Engine_Rankings http://zenithoptimedia.blogspot.in/2011/12/quadrennial-events-to-help-ad-market.html http://www.zenithoptimedia.com/zenith/zenithoptimedia-forecasts-4-1-growth-in-global-adspend-in-2013/ http://www.internetworldstats.com/stats.htm http://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ http://blog.nielsen.com/nielsenwire/?p=32201 http://www.wordstream.com/articles/google-earnings http://www.statista.com/statistics/ 246956/facebooks-revenue-through-selected-companies/ http://www.statista.com/statistics/226059/cost-per-click-on-facebook-in-selected-countries/ http://productforums.google.com/forum/#!topic/adsense http://www.socialfreshacademy.com/sq/9886-the-2012-facebook-advertising-report http://www.wordstream.com/blog/ws/2013/01/09/ppc-faq-for-beginners http://www.catalystsearchmarketing.com/facebook-ads-vs-google-adwords/ http://www.searchenginepeople.com/blog/your-adwords-cpa-is-lower-than-you-think.html http://www.adworkz.com/blog/facebook-google-benchmarks/ http://facebook.retailroadshow.com/launch.html http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/economicimpact/reports/El_Report_2011.pdf Note: Company and industry data are based on our internal research, analysis and projections. 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