Brandbuilding has just begun among cannabis manufacturers. According to Brightfield Group, 65% of California consumers and 62% of those in Colorado said they did not buy products based on brand names but on product offerings in 2021
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consumers are increasingly selecting products based on two primary factors: THC level and price
Make Sure DMP & DOOH Are Baked In for Cannabis Marketing Success
Twitter recently became the first social platform to allow cannabis ads in those states where it’s legal.
CBD vs Cannabis
"CBD has less restrictions federally. Creating ads that are focused only on your CBD products can help you drive traffic to your site without having to worry about some of the restrictions that come with traditional cannabis advertising."RETENTION CAMPAIGN
TACTICS by mather: https://www.fipp.com/wp-content/uploads/2020/10/MatherEconomics_MasterClass_Retention.pdf
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