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John Davis

Digital Media Insights

News, ideas and comments about emerging media curated by John Davis in New Orleans

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Most recent stories in Digital Media Insights

  • Brandbuilding has just begun among cannabis manufacturers. According to Brightfield Group, 65% of California consumers and 62% of those in Colorado said they did not buy products based on brand names but on product offerings in 2021

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    When Will The Legal Marijuana Industry Resemble A 'Real' CPG Category?

    When Will The Legal Marijuana Industry Resemble A 'Real' CPG Category?

    • by Steve Ellwanger , January 6, 2023 The legal U.S. marijuana industry is a mess. Blame too much illicit and legal supply—the latter prompted in part …

  • CBD vs Cannabis
    "CBD has less restrictions federally. Creating ads that are focused only on your CBD products can help you drive traffic to your site without having to worry about some of the restrictions that come with traditional cannabis advertising."

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    5 Considerations for Cannabis Advertising - Basis Technologies

    5 Considerations for Cannabis Advertising - Basis Technologies

    Cannabis advertising can be tricky. The drug is still prohibited on a federal level, which makes crafting a holistic, nationwide advertising strategy …

  • RETENTION CAMPAIGN
    TACTICS by mather: https://www.fipp.com/wp-content/uploads/2020/10/MatherEconomics_MasterClass_Retention.pdf

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    John Davis
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