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If you watched Netflix's reboot of Wet Hot American Summer and thought, "Huh, if those 30-something and 40-something adults don't look out of place at a summer camp, maybe I won't either," you're in luck.
Shock Top has partnered with Camp No Counselors, a sleepaway camp for grown-ups, for its own summer camp for adults.
Camp Shock Top will be at picturesque locations just outside four cities: New York, Los Angeles, Miami and Austin, Texas. The Anheuser-Busch brand's weekend getaways this summer will give 1,000 consumers the chance stay in cabins and take part in typical summer camp activities like archery and beach volleyball.
The experiential marketing effort from Anomaly serves as a way to bring the brand to life and perfectly embodies Shock Top's motto, "Live life unfiltered," according to Shock Top vp Jake Kirsch.
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