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Calling all MAC addicts (or in other words, the majority of the world's population): MAC Cosmetics is rolling out a new members-only program, called MAC Select, in an effort to reward its loyal fans and help keep the extensive MAC collections up to snuff.
Like most loyalty programs, the concept is simple—the more money you spend, the more perks and extras you earn. And in this case, there's a lot of extras, like members-only limited-edition products, first dibs on new collections, complimentary makeup services, free samples, annual surprise gifts, speedy shipping, shall we go on? Following in the footsteps of other successful programs (like Sephora's Beauty Insider program or new interactive stores), MAC Select perks add serious value to the consumer experience and reach well beyond the classic extra-product-that-isn't-quite-your-color rewards.
The best part? Membership is free and for most MAC addicts making your way to the upper echelons won't be too difficult. The three-tier program includes the Seduced (tier one and the title you earn when signing up), the Devoted (tier two, and the title earned after spending $150 in a calendar year), and the Obsessed (the highest tier and a coveted title you will earn after spending $500 or more in a calendar year). The main difference between the Seduced and Obsessed? Two free makeup applications, free two-day shipping, and a souped-up version of the annual gift all members receive. The only downside is...nope there is none. You can sign up for membership starting today at maccosmetics.com. See you in the club, after we stock up on the "Flamingo Park" blush pictured above. Pink makeup is happening.
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