Mini-Documentary Looks at Advertising's Most Unsung Artists

Crafters of hand-painted outdoor signs

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It's easy to forget that for every flashy, handpainted wall advertisement you see in a city, there are a handful of people who endure discomfort (and risk death) to put it there.

Online tabloid Vocativ made this mini-documentary about these painters, who call themselves "wall dogs," and it's a refreshingly straightforward and unglamorized piece of work. The painters mostly talk about how they prepare for a job where they spend most of the day hanging from a chain, at the mercy of the elements and unable to step back and get better perspective of their work until it's complete.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in