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Joe Wikert

Digital Content Strategies

Joe Wikert's collection of content about content

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  • Amazon's Whole Foods acquisition is about creating a more efficient gateway between consumers and Prime, ultimately driving more sales of all Prime-eligible products, not just groceries.

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    Amazon's Whole Foods acquisition is about so much more than groceries

    Amazon's Whole Foods acquisition is about so much more than groceries

    Yes, the grocery business is huge. And while it's one of several industries Amazon hasn't yet dominated, there's something way more significant about …

  • I highly recommend "The Content Trap" by @bharat_n_anand to everyone in the publishing industry http://bit.ly/2gzNYNe

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