Personalization study findings: Email is top channel; social, web, ads next; data needs vary
Personalization is critical. Customers expect it. It increases click-throughs, open rates, conversions, retention, and ultimately revenue. But how do you “do” personalization? It’s different at every step of the customer journey — and there’s a lot that goes into it. There are more channels and …
icrunchdata flipped this story into Breaking Big Data•3232d
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