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This month marked a big step for Amazon's bookstore venture with the opening of the company's first location in Texas. The store, in Austin, is Amazon's fifteenth location of Amazon Books.
Austin is a natural fit for an Amazon-branded bookstore--it houses so many offices for other major tech corporations that it's been dubbed "the next Silicon Valley"--and is lobbying the company for the privilege to house the second Amazon headquarters (though Austin's proposal apparently included no financial incentives--those would come from the state government in Texas).
But even though Austin may seem an unsurprising location for Amazon Books, the company's decision to expand for only the second time into the middle of the US is noteworthy: though the company has a heavy coastal presence, with six Amazon Books locations on the East Coast and seven on the West, until the Austin location opened its doors the only Amazon Books to be found between the coasts was the company's Chicago store.
