IBM Study Finds Consumers Are Disappointed By Marketers
While there is an abundance of insight from the marketer’s point of view, a new report from IBM/Econsultancy reminded me that we don’t have much perspective regarding what consumers think of marketing. In a novel piece of research, 4 out of every 5 consumers say that brands don’t behave as if they …
John Kerans flipped this story into MARKETING 24/7•3305d