CSR: How to really impact your company´s reputation
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Luisa García ha participado como ponente en la sesión paralela "Responsabilidad Social Corporativa" del Foro Mundial de la Comunicación que se celebra en el Palacio Municipal de Congresos de Madrid. Esta es su presentación.
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CSR: How to really impact your company´s reputation
- 1. CSR: Howtoreallyimpactyourcompany´sreputation September, 2014 @luisagarcia
- 2. THE 3 KEYS TO REPUTATION IMPACT 1.COMMITMENT 2.ENGAGEMENT 3.ADVOCACY
- 3. COMMITMENT: INTEGRATING CSR INTO YOUR BUSINESS
- 4. BP Share Price 29 June 2010 302.90 GBP Approx. 54% dropin share pricein 9 weeks BP Share Price 20 April 2010 655.40 GBP IS THIS A CSRISSUE? Source: London Stock Exchange
- 5. Source: Estudio RepTrak™ Pulse 2012 Perú. Estudio Global RepTrak™ 100, 2012. 18% 13% 13% 14% 15% 13% 14% CHANGING THE PARADIGM: CSR ACROSS THE VALUE CHAIN 18% 13% 13% 14% 15% 13% 14%
- 6. SAB MILLER CSR INTEGRATION FOR BUSINESS PERFORMANCE
- 7. •Leadership •Products/Services •Innovation •Performance •Innovation •Performance •Workplace •Products/Services •Citizenship •Workplace •Governance
- 8. ING DIRECT: GOOD GOVERNANCE AS DIFFERENTIATOR IN THE MARKET
- 9. 2. ENGAGEMENT: FINDING THE “CSR SWEET SPOT”
- 10. 80s 90s 21st Century Propogate ReceiveFeedback Particpate THE NEW RELATIONSHIP MODEL
- 11. Whata companycan do and whatitwilloffer Whatexpertssayisneeded Whatbeneficiarieswant ENGAGE: FIND WHAT WORKS FOR EVERYBODY TheCSR SweetSpot
- 12. BECOMING AN ALLY, GENERATING CHANGE STARBUCKS:
- 13. PEPSI: EMPOWERING THE CONSUMER
- 14. 3. ADVOCACY: GENERATING EXPERIENCES
- 15. GENERATE CSR EXPERIENCES, DON´T JUST RELAY CSR MESSAGES
- 16. ING DIRECT AUSTRALIA: OFFERING CROWD FUNDING FOR SOCIAL CHANGE PROJECTS
- 17. BACKUS: CONSUMERS LIVING THE EXPERIENCE OF CSR PROGRAMS
- 18. TELEFÓNICA: EMPLOYEES LIVING THE EXPERIENCE OF CSR PROGRAMS
- 19. CHANGE THE PARADIGM CSR INTEGRATION CSR acrossthevaluechain GENERATE EXPERIENCES Promotepersonal involvement FIND THE SWEET SPOT COMMITMENT ADVOCACY 1. 2. 3. IMPACT ENGAGEMENT Whata companycan do and whatitwilloffer Whatexpertssayisneeded Whatbeneficiarieswant 18% 13% 13% 14% 15% 13% 14%