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Nothing in ecommerce is personal: 76% of retailers customize recommendations. Only 28% base those on your on-site behavior. And, only 6% send reccos by email. http://goo.gl/TS5gBp http://internetretailing.net/2016/02/retailers-strive-towards-website-product-recommendations-and-abandoned-baskets-reminders/
http://online.wsj.com/articles/for-silicon-valley-the-hangover-begins-1455930769
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