Skip to main contentSkip to navigationSkip to navigation
Live Better: SBOTW Hungry City Hippy
Live Better: SBOTW Hungry City Hippy Photograph: Jane Cook Photograph: /Jane Cook
Live Better: SBOTW Hungry City Hippy Photograph: Jane Cook Photograph: /Jane Cook

Sustainable blog of the week: Hungry City Hippy

This article is more than 9 years old

Jane Cook of Cardiff on what motivates her to live a greener lifestyle, and why saying no to meat isn’t middle class

What inspired you to live more sustainably, and write about it?

Over the past few years, my interest in food and the effects of diet on the human body has been growing and eventually I found out just how bad the modern meat industry is – from the pain and misery we inflict on animals through ever intensifying processes, to the rise in antibiotic resistance in humans as a result of the drugs routinely used on our farms. That's before you even consider the environmental cost of rearing, transporting and removing the waste products from so many animals, an impossible task without damaging the environment in some (and often many) ways. The book Farmageddon is a real eye-opener for anyone who is keen to know more about what I am going on about. My blog started life as a result of all this research, and was a place for me to share restaurant recommendations of places that serve higher welfare meat or awesome veggie food. I wanted to prove that it's still possible to have a happy social life and care about the food you eat. It doesn't have to make you weird, and it shouldn't be viewed that way.

What changes have you made to live a greener lifestyle?

I have always been a bit of a "hippy" in that I'm passionate about conservation, will tell people off for dropping litter, and am passionate about recycling and try to get others to be passionate about it too. Now, I only eat meat once or twice a week. I did try going completely veggie but apart from missing meat, I also realised that I wasn't supporting more ethical, higher welfare or organic farming practices. I also try to support local businesses, farmers markets, anything in the local area – I think we'd all be a lot better off if we tried to rely more on our local community and aimed to be more self-sufficient.

Live Better: SBOTW Hungry City Hippy
Live Better: SBOTW Hungry City Hippy Photograph: Jane Cook Photograph: Jane Cook

What have you learned along the way?

There are some very narrow-minded (or old-fashioned I suppose) people in the world, who think that a meal isn't a meal without a slab of meat in it. I try not to get angry about it now, but it still irritates me. There are also quite a few people who genuinely feel that ignorance is bliss, and point blank do not want to know the realities of how their food got to their plate, because it's inconvenient. I've also learned that for some reason, eating this way gets people's backs up sometimes – some seem to think it's stuck up or just for show. The reality is that I am from a working-class background and was raised on chicken nuggets and chips – my opinions about food have been formed as an adult and not because of a being born with a metaphorical silver spoon in my mouth. Apart from that, I have learned how utterly delicious vegan and vegetarian food can be, and that has been a pleasure to discover.

How has your family reacted to your decision?

My sister makes fun of me and says I will end up a "Fairtrade mum" – whatever that is! My mum is quite open to it all and has tried loads of new foods since I started talking to her about them – she has also cut dairy and red meat out of her diet and prefers it that way. I still find battery hen chicken in the fridge sometimes (which she tries to hide when I come over) – then I give her an ear bashing! It's only my mum and my boyfriend who get to hear my rants though, with everyone else I don't talk about it unless I am asked. There's nothing more offputting than someone on their soapbox, and I'd rather someone ask me (or have a look at my blog in their own time) than me try to talk to them when they just don't want to hear it.

What encourages you to keep living sustainably?

Awesome veggie restaurants, amazing vegan people and cooks, stories like this one about Richard Branson giving up eating beef. Similarly, the depressing stories about the environment also keep me motivated because you've got to dig our heels in haven't you? Writing my blog also helps me to keep trying to live sustainably, because if I didn't, I'd have nothing to write about! I love finding restaurants who are sourcing their food in a way that is more environmentally friendly, meeting passionate people or hearing stories from my mate Tom who is rearing his own rare-breed pigs on his smallholding in Wales.

Read more from Jane on her blog here, or follow her on Twitter here.

If you would like your sustainable blog to be featured in Grassroots, email livebetterchallenge@theguardian.com.

Interested in finding out more about how you can live better? Take a look at this month's Live Better challenge here.

The Live Better Challenge is funded by Unilever; its focus is sustainable living. All content is editorially independent except for pieces labelled advertisement feature. Find out more here.

Most viewed

Most viewed