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Learning to Learn:
Five Cognitive
Biases and
How to Fight Them

Ally Greer
Community Manager, Scoop.it
@allygreer
Friday, November 1, 13
The goal: using our brains
to their fullest potential to become
better critical thinkers.

@allygreer
Friday, November 1, 13
The challenge:

@allygreer
Friday, November 1, 13
What is a cognitive bias?
The tendency to think
in a certain way that
could affect the rationality
and accuracy of assertions.

@allygreer
Friday, November 1, 13
Why should I care?

@allygreer
Friday, November 1, 13
As a good critical thinker, you can...
Gain authority and trust

Lead others to
intelligent conclusions

Become a thought leader
@allygreer
Friday, November 1, 13
@allygreer
Friday, November 1, 13
The backfire effect
The rejection of evidence that
contradicts your point of view.

@allygreer
Friday, November 1, 13
The anti-backfire
effect

View your opinions as hypotheses.
Accept contradicting data as
new knowledge.
@allygreer
Friday, November 1, 13
The hard-easy bias
Overconfidence in easy
situations
and under confidence
in difficult situations.

@allygreer
Friday, November 1, 13
The anti-hard-easy bias
Define, recognize, and
leverage your capabilities
and weaknesses.

@allygreer
Friday, November 1, 13
Irrational escalation
Compounding a bad investment
because “it’s already bad.”

@allygreer
Friday, November 1, 13
Anti-irrational escalation
If one thing turns out badly, the
best thing to do is to make
the rest of it turn out well.
Crisis averted.

@allygreer
Friday, November 1, 13
The observer-expectancy effect
When expectations
influence outcome.

@allygreer
Friday, November 1, 13
The anti-observerexpectancy effect

Re-open your mind.
Data rarely lies.
@allygreer
Friday, November 1, 13
Reactance

The desire to do the opposite of
what you’re asked or advised,
simply to prove your freedom of
choice.
@allygreer
Friday, November 1, 13
Anti-reactance
Swallow your pride.
They have your best
interests in mind, and
are still aware of your
free will.

@allygreer
Friday, November 1, 13
Read more info and find
examples here.
@allygreer
Friday, November 1, 13

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5 Cognitive Biases and How to Fight Them