Annual Effies Survey: Clients Want Agencies' Help With Business Strategy, And Agencies Want In
Advertising and media agencies want to be more involved with development of clients’ business strategy. That is one of the key findings in this year’s survey of North American Effie Awards Final Round judges, conducted in partnership with the Forbes CMO Network. The survey, now in its fifth year, …
Ricardo Garza Garza flipped this story into IT Value Creation •3314d