Pinterest to Keep Pushing Content From Underrepresented Groups

Advertisers, creators and retailers will be able to self-identify via a new tool

Pinterest will roll out a new way in the next few weeks for advertisers, creators and retailers of all sizes to self-identify as part of underrepresented groups.

The platform said that following its recent introduction of Story Pins and curated spaces, it is committed to ensuring that one-half of the managed creators it works with come from those groups.

Pinterest added that its aim is to have those who self-identify via its upcoming tool see their content in places on its platform including the Today

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