New Poll Shows a Hidden Danger for Trump: Double Haters
Voters who hold negative opinions of both the president and Joe Biden are leaning toward the Democrat.
During the last weeks of the 2016 presidential campaign, Donald Trump’s data team was obsessed with a particular subset of voters: those who disliked both Trump and Hillary Clinton. As I reported in my book about the race, Devil’s Bargain, Trump’s analysts nicknamed this group “double haters.” They comprised about 3% to 5% of the 15 million voters the campaign believed were persuadable, but they were vexing because their intentions were difficult to discern. While their voting history indicated they would likely cast a ballot, many refused to answer pollsters’ questions or declared themselves undecided.
That is, until the final days of the campaign.