What’s harder, says Abbie, a writer from Cheltenham, is tackling bad phone etiquette if you’re on the receiving end of it.

“I was on a road trip before lockdown with a girlfriend who spent the entire journey from the Cotswolds to London on her phone doing admin, so I basically had no one to talk to. I knew once we arrived, we’d be busy shopping so that car journey was supposed to be our golden time. She’s a serial offender. She did it on a mini break to Somerset when we were sharing a room. I was getting all nostalgic about it being all the best bits from boarding school – biscuits in bed and late-night gossiping – but every spare moment she had she was on her phone ordering clothes and paying bills.

“Without realising it, she was telling me she didn’t value her time with me. Maybe I should just see her on Zoom?”

But even that medium needs its own new set of rules. Anne Greaves, who heads up a team of marketing executives, has placed new restrictions on her phone behaviour since lockdown.

“If I’m on a Zoom meeting, I will always use the iPhone facility of ‘do not disturb’. If anything is urgent it can be overridden by the person calling or texting because I’ve set it up that way. I don’t want to be looking at my phone when it pings. But not everyone does that and it’s not generational.”

Psychology: how the “death of proximity” is really impacting all of our relationships